Product developers work across various industries to design and develop industrial and consumer products ranging from vehicles to household items and healthcare devices. This aspect of the role requires a strong familiarity with industrial design and engineering principles, along with the ability to identify opportunities to bring competitive products to market and improve existing products.
Product developers work closely with sales and marketing departments, as well as engineers, to create products based on consumer demand and ensure they operate safely and efficiently while maintaining profitability. Product designers use specialized software and equipment to design products and create prototypes during the development lifecycle.
Duties and Responsibilities of the Product Developer
Based on the vacancies we reviewed, most product developers share several core activities:
Create and improve products
The primary responsibility of a product developer is to create and improve products that fill a niche in the market or that allow their employers or customers to remain competitive. Product developers use specialized software to design and engineer products and components or make improvements to existing designs to improve performance or reduce manufacturing costs.
Determine the specifications
Product developers determine product specifications based on various factors and use cases. In this aspect of the role, the product developer can work closely with customers to determine their goals and intended capabilities for a specific product. They also develop guidelines for developers, designers and engineers who work to bring the product to life.
Develop prototypes
Many product developers support manufacturing and design activities by developing prototypes for products under development. Typically, product developers use different tools and machines to develop prototypes, such as CNC machines and 3D printers. Product developers can also collaborate with production staff to create prototypes.
Consult with engineers and supervisors
Throughout the design and development process, product developers work closely with engineers, product managers and project supervisors. This aspect of the function may involve monitoring changes to customer specifications, identifying manufacturing problems arising from design elements, and ensuring that electrical components can function safely within a proportionate project.
Review the market research
To ensure that products are viable and competitive, product developers can also refer to materials for market research and sales data. This part of the work typically includes research analytics and sales data to identify trends and determine areas where a new product can generate competition or disrupt a market to deliver a high return on investment. This tends to be a collaborative element of this feature, as the product developer can provide prototypes to the sales and marketing teams to gather feedback from customers.
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