Duties and responsibilities of the key account executive

Due to their experience and track record of success, key account executives manage the largest and most billed clients in a company. Clients trust these executives to be dedicated, easy-to-access representatives dedicated to their satisfaction. Any industry that relies on such relationships benefits from key account executive services. While they spend much of their time in the office, key account executives also travel to meet clients on site. Hours tend to be standard, but problems or deadlines mean overtime, as companies never want to lose important customers

Duties and responsibilities of the key account executive

The nature of the organization you hire and the specific needs of your clients determine the responsibilities assumed by key account executives. However, a look at openings reveals some basic activities that often accompany the position, including the following:

Maintain relationships

Employers expect key account executives to know their assigned clients inside and out. Executives fully understand the products, services, goals, competitors, and brand image of their objections. They often interact with them to discuss needs, concerns, and satisfaction. If they have any questions or problems, customers know exactly who to turn to for a quick response. That attention and enthusiasm for customer growth strengthens ties.

Sell ​​additional services

Knowing customers well enables key account executives to generate additional business. For example, a key account executive at a photo distribution company might work with a magazine editor to add coverage of a royal wedding to the agreed list of images provided.

Manage contracts

The specified details provide an accurate record for both parties. Key account executives negotiate terms such as pricing and delivery, then draft the appropriate documents. When accounts are renewed, executives draw on past successes to draft new mutually satisfying deals.

Collaborate with colleagues

While the key account executive looks after a client's account, other members of the company are also involved in delivering results. For example, an executive can interact with the marketing department to make sure their campaign is in line with customer requests. Key account executives also attend meetings with other leaders to provide reports and discuss business matters.

Network with potential customers

With the goal of generating new business, key account executives attend events or connect with potential target markets. Searching for "ins" promotes interest. For example, someone a key account executive meets at an auto convention might express that their current parts supplier is elusive. This creates an opportunity to talk about how the key executive's company prides itself on its availability.

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