Product developers work across industries to design and develop consumer and industrial products ranging from vehicles to household items and healthcare devices. This aspect of the role requires extensive familiarity with industrial design and engineering principles, as well as the ability to identify opportunities to bring competitive products to market and improve existing products.
Product developers work closely with sales and marketing departments, as well as engineers, to create products based on consumer demand and ensure they operate safely and efficiently while maintaining profitability. Product designers use special software and equipment to design products and create prototypes during the development life cycle.
Duties and responsibilities of the product developer
Based on the job openings we've reviewed, most product developers share several main tasks:
Create and improve products
The primary responsibility of a product developer is to create and improve products that fill a niche in the marketplace or allow their employers or customers to remain competitive. Product developers use specialized software to design and engineer products and components or make improvements to existing designs to improve performance or reduce manufacturing costs.
Determine the specifications
Product developers determine product specifications based on several different factors and use cases. In this aspect of the role, the product developer can work closely with customers to determine their goals and expected capabilities for a specific product. They also develop guidelines for developers, designers, and engineers working to bring the product to life.
Develop prototypes
Many product developers support manufacturing and design activities by developing prototypes for products in development. Typically, product developers use a variety of different tools and machines to develop prototypes, such as CNC machines and 3D printers. Product developers can also collaborate with production staff to create prototypes.
Consult with engineers and supervisors
Throughout the design and development process, product developers work closely with engineers, product managers, and project supervisors. This aspect of the function may involve monitoring changes to customer specifications, identifying manufacturing issues arising from design elements, and ensuring that electrical components can function safely within a supplied design.
Review market research
To ensure that products are viable and competitive, product developers can also consult materials for market research and sales data. This part of the job typically includes analyzing research and sales data to identify trends and determine areas where a new product can generate competition or disrupt a market to provide a high return on investment. This tends to be a collaborative element of this feature, as the product developer can provide prototypes to the sales and marketing teams to gather feedback from customers.
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